Conversion Sciences

The Cognitive Biases that Infest Your Website Redesign


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I state that, “A redesign is a big ball of bias-driven assumptions” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovation Bias, Stereotyping, Overconfidence and Blind-spot Bias.Of these, the most fascinating has to be […]
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Conversion SciencesBy Conversion Sciences