In this episode of the Growth Lab Podcast, I share my insights on cold calling, drawing on my experiences of getting back into the saddle.

I’ve started developing a cold calling framework and discussing the importance of effectively structuring calls, securing next steps, and handling objections.

Enjoy this episode with practical tips to help improve your cold calling success.

Key Takeaways

* Cold calling can be challenging but is essential for sales.

* Reps, experience and access to the right resources significantly improve your cold calling effectiveness.

* The main objective of a cold call is to secure next steps.

* The first few seconds of a call are vital for making a good impression.

* Continuous learning and adaptation are necessary for sales success.

Chapters

00:00 Intro

00:30 My personal experience cold calling

01:52 Developing a Cold Calling Framework

03:48 How I Structure a Winning Cold Call

06:11 Final Tips

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

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My website: https://www.iammattharris.co.uk/

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