Today, we’re joined by Neilen Mayani, an Amazon entrepreneur who successfully built and sold his brand for a life-changing exit. Now, he’s on a mission to help other aspiring entrepreneurs achieve the same. Neilen’s expertise in branding, intellectual property protection, and building solid systems is what sets him apart. In this episode, he shares how protecting his brand was crucial to maximizing its value and avoiding costly mistakes. Tune in to hear his journey, the lessons he learned along the way, and what it was like to secure the payday every Amazon seller dreams of.