Discover the pros and cons of selling online through your own website in Chapter Three of "The Colours of E-commerce" podcast. Learn about the benefits of complete brand control, enhanced recognition, and higher revenue potential, as well as the challenges of building a customer base and the costs involved. Recommended Content Management Systems are discussed to simplify the process. Stay tuned for the next chapter exploring selling through marketplaces like Amazon and Etsy. Subscribe and follow "The Colourful Aura" on Facebook and Instagram for more insights!