In Episode 89, we bring you into the second podcast in our series on Advertising and Sales. And since Facebook is so huge and something none of us can ignore, I thought what better subject than combining your sales funnels and the most popular social platform on the web. There are some great strategies to consider behind this concept and I asked Amber Turrill, a marketing consultant specializing in social media to join us on today’s show.

We chatted about:

* What a sales funnel is

* The best avenues for advertising your sales funnel on Facebook

* How to use Facebook without it looking like a big ad

* A couple of real-life examples on successful sales funnels on Facebook

* Amber’s thoughts on lead magnets

Here are some other podcast episodes that talk about social and your online store:

Instagram vs. Pinterest for Online Shop Owners and Retailers

Scheduling Social for Your Online Store

Twitter for Online Retailers with Dustin Stout

Using Social Media to Sell the Right Way with Mack Collier

How to Manage Customer Relationships on Twitter with Gini Dietrich

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 89 July 10 2017

Bob Dunn: Hey everyone. Welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. Today we are on the second show of our series in Sales and Advertising. To help us through the process of sales funnels and Facebook, I invited Amber Turrill, a marketing consultant who helps small to large businesses grow their revenue. Hey, Amber. Welcome to the show.

Amber Turrill: Hello, Mr. Bob. How are you?

Bob: Good. How are you doing?

Amber: Excellent, excellent.

Bob: Now, before we get into these topics, I have a couple of things. First, I want to tell everybody that if you enjoy this podcast and learn all this awesome stuff from Amber, she also was on our recent Lift Off Summit, which is available if you go to liftoffsummit.com, and she talked about PPC, pay per clicks. It’s well worth the money, just listening to Amber, but you’re also going to get 20 other experts, so go you might want to get yourself a full access pass.

Amber: Woohoo!

Bob: Secondly, Amber, before we get in deep and serious here, on Facebook, sales funnels and all that, why don’t you tell our listeners a little bit more about yourself.

Meet Amber Turrill, Marketing Consultant at amberturrill.com

Amber: Hello, everybody. I’m Amber. For the past 10 years, I’ve been a marketing consultant working in all sorts of digital disciplines, from pay-per- click, to social media, to email marketing. These days, what I do mostly is develop comprehensive marketing strategies for people, businesses small to large. I also build funnels for people, do funnel tracking, and improvements to make the funnels better. That’s pretty much it.

Bob: Cool. This is definitely something I think people will be interested in. Facebook is huge. We all love to hate it. We know it’s a necessary evil. I guess I shouldn’t say that, but it is something that we need to do right.