As our world gets faster, smarter, and more automated, people are craving something slower, more human, and easier to feel. In this episode, Jason reflects on why physical experiences are becoming more valuable in business—from vinyl records and handwritten notes to thoughtful gifts, coffee, and personal touchpoints that cut through digital noise. He makes the case that while AI and automation can save time, they can’t replace texture, intention, or memory. In a crowded digital world, what feels real is often what gets remembered. Take a look at your business this week and ask: where could you create something people can actually hold, feel, or remember?