In a world drowning in misinformation, we keep pointing fingers at those who create and spread false narratives. But what if the real story isn’t about them — it’s about us?

In this recentWhoWhatWhy podcast I talk with professor Dannagal Goldthwaite Young, author of Wrong: How Media, Politics, and Identity Drive Our Appetite for Misinformation, we discover a surprising truth: Humans are naturally drawn to misinformation.

It’s not just about believing what we want to believe — it’s about satisfying our fundamental needs for what Young calls “comprehension, control, and community,” even if that means embracing falsehoods.