The Commitment Engine Audiobook by John Jantsch


Listen Later

Listen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free
Title: The Commitment Engine
Subtitle: Making Work Worth It
Author: John Jantsch
Narrator: John Jantsch
Format: Unabridged
Length: 6 hrs and 17 mins
Language: English
Release date: 10-17-12
Publisher: Gildan Media, LLC
Ratings: 4.5 of 5 out of 32 votes
Genres: Business, Career Skills
Publisher's Summary:
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses.
Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantschs approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these:
As Jantsch says, Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home.... Businesses that run so smoothly as to seem self-managed arent normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out.
As a follow-up to The Referral Engine, this is about more than just establishing leads - its about building a fully alive business that attracts customers for life.
Critic Reviews:
The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board! (Steven Pressfield, author of The War of Art and Turning Pro)
Contact me for any questions: [email protected]
...more
View all episodesView all episodes
Download on the App Store

By