We are discussing the commodification of Pride Month as well as expanding on the idea of performative allyship within different fashion brands, ranging from Louis Vuitton to Converse. Next, we question this year’s decrease in buyers’ consumption of Pride products and finish the episode by highlighting Olivier Rousteing and Balmain’s most recent campaign. Some virtual pride events that you can attend include those on myGwork, Attitude Magazine’s website, Animal Crossing, and Reddit.