By referring to their product as a commodity, sales professionals do themselves a terrible, costly disservice. Watch this short video to learn why the commodity copout is little more than an excuse, and how the best sales reps find a way to differentiate their product from that competition.

The Commodity Cop-out - The Selling Essentials Minute Ep. 18

This series of sales training videos is a great way to kick off sales meetings. Managers love them because they’re fast and effective. Salespeople love them because they’re entertaining and deliver a short burst of sales knowledge that will help them win more sales.

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The Commodity Cop-out - The Selling Essentials Minute Ep. 18

The Commodity Cop-out - The Selling Essentials Minute Ep. 18