Since passing his AMEC Evaluation and Measurement certificate, Black Vanilla's Chris Leaman spoke to course tutor, Thomas Stoeckle, about the history and future of measurement in PR in the latest episode of The Comms Chat. Thomas is a tutor for the Bournemouth University and the PR Academy, a Partner at Dot I/O Health and also hosts the SmallDataForum Podcast.

The pair also discusses the history of AVEs and top tips to help practitioners measure their campaigns. Listen to it below.