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Brian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded to break down the Compass program, a multi-phase initiative five years in the making, built on VOC data, a McKinsey methodology and a simple premise: B2B customers expect the same experience they get everywhere else.
By Dom Nicastro4.6
1111 ratings
Brian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded to break down the Compass program, a multi-phase initiative five years in the making, built on VOC data, a McKinsey methodology and a simple premise: B2B customers expect the same experience they get everywhere else.