In this episode of Heart of the Brand, host Diana Alexandrovna interviews Anjuli Mauer, CEO & Founder at People Pace. Anjuli reveals how scaling companies unknowingly destroy their culture through inconsistent compensation decisions and misaligned performance systems - and how to fix it before it's too late. After building HR departments at multiple Berlin startups including Flaconi, she discovered that most culture problems stem from operational failures, not values misalignment. Her approach prioritizes getting foundational processes right before layering on cultural initiatives, helping companies avoid the costly mistake of trying to fix culture after scaling without proper systems.