Growing a podcast doesn’t have to feel overwhelming. In this episode, we break your entire podcast strategy into four simple quadrants—so you can instantly see what’s working, what’s missing, and why you may not be growing. By the end, you’ll know exactly how to get discovered, get clicks, keep people watching, and convert your audience into customers.

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Chapters

00:00 – Why podcasting feels overwhelming & the need for strategy

01:00 – Introduction to the four quadrants of podcast growth

03:00 – Quadrant 1: How to get discovered (algorithms, keywords & trends)

06:40 – Quadrant 2: How to get clicks (curiosity gap & value promise)

12:20 – Quadrant 3: How to get them to watch (retention structure & proving your promise)

17:00 – Using a “treasure map” to keep audience attention

19:00 – Quadrant 4: How to convert viewers into customers (lead magnets, newsletters & CTAs)

23:00 – Importance of social media clips for discovery

24:30 – Final framework recap & how to identify holes in your strategy

25:50 – Call to action: Create your own four-quadrant map

Keywords

podcast strategy, how to grow a podcast, podcast marketing, podcast discovery tips, podcast, thumbnails and titles, podcast retention strategies, how to get podcast listeners, podcast monetization, lead magnets for podcasters, podcast content quadrants