TikTok Shop fulfillment directly impacts your delivery speed, costs, and whether TikTok continues to push your products. If your fulfillment setup is wrong, TikTok won’t notify you — it will simply reduce your distribution.

In this video, I break down all TikTok Shop fulfillment options including Seller Shipping, TikTok Shipping, and Fulfilled by TikTok. You’ll learn the pros and cons of each, when to use them, and how they affect your Shop Performance Score, unit economics, and scalability.

I walk through step-by-step setup inside TikTok Seller Center, covering shipping templates, handling time, label creation, warehouse setup, returns, cancellations, and refunds. We also cover Amazon MCF risks, tracking failures, free shipping thresholds, and recent policy changes.

By the end, you’ll know exactly which fulfillment method to use at each stage of growth, how to avoid silent performance penalties, and why most high-volume TikTok Shop brands eventually switch to Fulfilled by TikTok.

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