The Compound Growth Marketing Show

On this episode we dive into the significance of distinguishing marketing assets versus liabilities. Proper recognition and classification of marketing assets and liabilities is crucial to the success of any business, yet many marketers struggle to understand the difference between the two.

We'll cover key points such as how to identify both types of marketing components, the impact that each has on the business, and tips for more effective management.

Tune in to the full episode now!

Links:https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short

Are conversion rate optimizations really worth it? That's the question we'll be digging into on this episode. Website conversion rate optimization has recently become an increased focus for businesses looking to improve their online presence. However, some argue that it takes time away from more valuable marketing efforts. In this episode, John and Quincy dive into the pros and cons of conversion rate optimization and evaluate whether it's worth the investment. We'll also discuss how marketers should approach cost-per-lead (CPL) metrics in a more effective way to optimize their marketing efforts.

Links: https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short

In today's episode John and Quincy dive into the constantly changing world of ABM technology. As marketers, it's important to keep in mind that there's no one-size-fits-all solution when it comes to ABM tech. Every organization has unique needs and requirements, and relying solely on out-of-the-box functionality won't solve your custom needs. We go deep on some of the pitfalls that marketers face when adopting ABM technology and how to avoid them. We also talk about how a customized ABM strategy that takes into account your organization's specific goals and challenges is essential.

Links: https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short

On this episode we dive into the origin story behind John's journey from helping multiple companies at various stages to founding Compound Growth Marketing. We discover how John's expertise has helped businesses at various stages of development, from launch to post-IPO growth. We'll explore his unique approach to building predictable, scalable channels that work for both SaaS and non-SaaS companies.

Links: https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short

Are you looking to future-proof your AI strategy and scale your content strategy? In this episode, we talk about how sourdough, kombucha, and AI are alike and how applying the principles of sourdough and kombucha brewing can actually improve your AI strategy.Key takeawaysIt's important to create a strong foundation and nurturing your AI strategy, much like the process of creating sourdough or kombucha. By taking the time to establish a solid foundation, you can scale your AI strategy effectively while ensuring its continued success.It's essential to recognize the limitations of AI and use it as a tool alongside human expertise, rather than as a replacement. This ensures that your AI strategy is effective and tailored to your specific business needs.There is a need for agility and flexibility. Just like with sourdough or kombucha brewing, the process requires constant adjustments and experimentation.Tune in to the full episode now!

Links: https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short

Are marketing and sales really as different as everyone thinks? On this episode we talk about everything from the sales funnel to the marketing funnel, we break down the differences and similarities between marketing and sales, we dive into revenue accountability for marketers, and more!

Links: https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short

Display is ruining your ABM strategy! On this episode as we discuss how to create a successful ABM strategy without relying too much on tools and display advertising. Learn real world strategies that will help you grow your pipeline, build long-term relationships with your clients, and master the art of account based marketing. Tune in now for actionable advice about creating an effective ABM strategy that goes beyond display advertising!

Links:

https://www.compoundgrowthmarketing.com/

Hosts:

Quincy Johnson

John Short

In this episode, with Chip House of Insightly CRM, we delve into the customer's buyer journey and how CRM systems play a crucial role in ensuring that the right data is available at the right time. We discuss the various stages a customer goes through in the buying process and the importance of accurate data to provide them a smoother experience. This episode is a must-listen for anyone who wants to enhance the customer experience, understand the structure and process of CRM systems, and learn how to get the right data into the right place at the right time.

Links: https://www.compoundgrowthmarketing.com/

Hosts: John Short

Guests: Chip House

Are you getting the most out of your marketing campaigns? On this episode, we discuss the common trap of solely focusing on Cost Per Lead (CPL). It takes more than just top line metrics and data to optimize marketing and sales. Understand multiple levers and strategies you can pull to maximize your return of investment (ROI).

Links:

https://www.compoundgrowthmarketing.com/

Hosts:

Quincy Johnson

John Short

It may sound silly, but when it comes to marketing and sales funnels, you can't ignore the middle! Businesses are too focused on generating leads at the top and converting them at the bottom - but what about everyone in between? On this episode we talk about how to better reach out to those already in your funnel to explore potential opportunities and how you can lear to tap into the middle of your marketing and sales funnel.

Links:

https://www.compoundgrowthmarketing.com/

Hosts:

Quincy Johnson

John Short