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Why do we hide certain shopping bags? What makes a brand something we use but never recommend? In this episode, we explore the psychology of "compromise brands"—products that solve our problems but damage our self-image.
By Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]Why do we hide certain shopping bags? What makes a brand something we use but never recommend? In this episode, we explore the psychology of "compromise brands"—products that solve our problems but damage our self-image.