After hearing this concept on multiple podcasts we listen to, we decided to take a stab at it for our commercial/fleet audience. How can you use the idea of friction - or reducing it - to be more efficient sales consultants, while also making it more challenging for potential customers to use your competitors? We answer those questions, and more, in this piece. As for the Tim Tebow speech we mention toward the end, that can be viewed here: https://www.facebook.com/TimTebow/videos/971767196494770