Sign up to save your podcasts
Or
Share The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM
Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.
In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.
Hope you enjoy!
www.lapinquotidien.com
View all episodes
By Laurent Lootens - Lapin QuotidienBrands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.
In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.
Hope you enjoy!
www.lapinquotidien.com