In this episode, our host explores the conception of an idea, looking at the different stages of ideation and how to turn a concept into a reality. Ideation is not just about coming up with ideas but also about evaluating and refining them to ensure they are viable. 

Our experienced guests Antony Brydon and Jeff Patterson had started companies from scratch and have spun ventures out of larger companies. They explain this process in five different phases answering questions like: How to identify an opportunity? and once you do… how to develop your idea? Why are validation and testing a necessary step in the process?  and What can’t you miss in the product market fit and future trends related to the conception of ideas and innovation.  Enjoy this awesome Episode!

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Get in touch with this episode's guests: Antony Brydon and Jeff Patterson. 

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