Leading with compelling storytelling, clever brand marketing, innovative partnerships, and delicious seafood, Fishwife is one of the most exciting seafood brands on the market today. To kick off season 3 of The Conch podcast, we learn how one woman is leading the tinned fish category out of the dark ages and taking the sector by storm with tasty, sustainable seafood and a mantra that recognizes that "hot girls eat tinned fish."

Julie welcomes to The Conch podcast Becca Millstein, the co-founder and CEO of Fishwife, a woman founded and led food company aiming to make ethically sourced, premium, and delicious tinned seafood a staple in every cupboard.

Episode Transcript

Episode Guide

• :00 Intro
• 01:18 Time in quarantine, a hike in nature, and delicious memories of a college study abroad led Becca to a lightning bolt moment.
• 4:38 The genesis of Fishwife: Taking an idea from trail to shelf.
• 10:10 Just what is a "fishwife"?
• 11:54 Becca's favorite part of the tinned fish business.
• 14:09 Why women are leading the tinned fish category.
• 17:42 The value of brand partnerships. (Have you tasted the Fly By Jing x Fishwife collaboration?)
• 21:12 Navigating the complex nuances of sourcing sustainable seafood.
• 26:30 Sustainable and delicious: every seafood product in a Fishwife tin has to hit four key marks.
• 28:04 Hot girls eat tinned fish—-what does being a "hot girl" mean to Fishwife?
• 33:18 Tips from an industry newcomer: how the seafood industry can address inequality.
• 40:45 What the seafood industry really needs to do to support women leaders.
• 43:00 Becca uplifts Sachi Singh, founder and CEO of Rootless.
• 43:53 A teaser of an exciting new Fishwife release and how to find them online.

Resources:

1. Find Fishwife's selection of tinned seafood at eatfishwife.com
2. Use promo code "tryfishwife15" to get 15% off Fishwife products
3. Link to article by Ebony Perro, "Thee Megan Movement: Defining and Exploring Hot Girl Rhetoric."
4. Recommend this episode to one person who is curious about conservas