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The Conference Fixing Architecture's Loneliness Problem...
What if the key to transforming the architecture industry lies in creating engaging and interactive experiences?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell dive into the making of Archicon, a groundbreaking business conference designed to break the mold. They discuss the challenges of organizing an event that fosters community, encourages innovation, and leverages AI to enhance architectural practices. Join them as they explore how to make architecture conferences more impactful and why building a strong community is essential for the industry's future.
Key Takeaways
-
The importance of community in architecture.
-
How interactive presentations can enhance learning.
-
The role of AI in modern architecture practices.
-
Strategies for engaging conference attendees.
Timestamps
00:00 – Introduction to the loneliness pandemic in architecture.
00:21 – Behind the scenes of Archicon Uncut.
01:09 – The concept of context shifting.
02:15 – The overwhelming response to Archicon.
03:21 – Pushing boundaries with unboring presentations.
04:03 – Exciting speakers and their topics.
05:12 – Insights from 1001 presentations.
06:09 – Making architecture normal again.
09:26 – Day one: Interactive presentations.
10:13 – Day two: Engaging workshops.
11:21 – The importance of a speaker coach.
13:04 – Building community and connection.
16:03 – The loneliness pandemic and community building.
17:23 – Ticket sales and payment plans.
18:36 – Encouraging team participation.
19:58 – Closing remarks and call to action.
About the Host:
Aya Shlachter is the Founder and CEO of MGS Global Group, an architectural support services firm serving hundreds of architecture practices worldwide. With over 18 years of industry experience, she helps firm owners scale smarter, adopt emerging technologies, and build resilient, future-ready practices. Aya also hosts the AI for Architects and Architect My Business podcasts and is the co-founder of Archicon 2026, a global architecture business conference. She was named a 2025 Global FWN100™ Most Influential Filipina Woman in the World in the Founder and Pioneer category for her leadership in business and AI.
Nikita Morell is a positioning and messaging strategist who works exclusively in the built environment. Nikita Morell is the only brand messaging agency in the world that services only architecture firms, helping them clarify their message, strengthen their brand, and win right-fit work. She is also the Founder of DIRT - a positioning and brand messaging agency for AEC tech and construction firms. She has spoken for AIA, RIBA, Architizer, and Business of Architecture, and publishes one of the most-read newsletters in the architecture business space.
Connect with Aya Shlachter:
Email: [email protected]
Instagram: https://www.instagram.com/aya_shlachter/
LinkedIn: https://www.linkedin.com/in/ayashlachter/
Connect with Nikita Morell:
Email: [email protected]
Website: https://nikitamorell.com/
LinkedIn: https://www.linkedin.com/in/nikita-morell/
View all episodes
By Aya ShlachterWhat if the key to transforming the architecture industry lies in creating engaging and interactive experiences?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell dive into the making of Archicon, a groundbreaking business conference designed to break the mold. They discuss the challenges of organizing an event that fosters community, encourages innovation, and leverages AI to enhance architectural practices. Join them as they explore how to make architecture conferences more impactful and why building a strong community is essential for the industry's future.
Key Takeaways
-
The importance of community in architecture.
-
How interactive presentations can enhance learning.
-
The role of AI in modern architecture practices.
-
Strategies for engaging conference attendees.
Timestamps
00:00 – Introduction to the loneliness pandemic in architecture.
00:21 – Behind the scenes of Archicon Uncut.
01:09 – The concept of context shifting.
02:15 – The overwhelming response to Archicon.
03:21 – Pushing boundaries with unboring presentations.
04:03 – Exciting speakers and their topics.
05:12 – Insights from 1001 presentations.
06:09 – Making architecture normal again.
09:26 – Day one: Interactive presentations.
10:13 – Day two: Engaging workshops.
11:21 – The importance of a speaker coach.
13:04 – Building community and connection.
16:03 – The loneliness pandemic and community building.
17:23 – Ticket sales and payment plans.
18:36 – Encouraging team participation.
19:58 – Closing remarks and call to action.
About the Host:
Aya Shlachter is the Founder and CEO of MGS Global Group, an architectural support services firm serving hundreds of architecture practices worldwide. With over 18 years of industry experience, she helps firm owners scale smarter, adopt emerging technologies, and build resilient, future-ready practices. Aya also hosts the AI for Architects and Architect My Business podcasts and is the co-founder of Archicon 2026, a global architecture business conference. She was named a 2025 Global FWN100™ Most Influential Filipina Woman in the World in the Founder and Pioneer category for her leadership in business and AI.
Nikita Morell is a positioning and messaging strategist who works exclusively in the built environment. Nikita Morell is the only brand messaging agency in the world that services only architecture firms, helping them clarify their message, strengthen their brand, and win right-fit work. She is also the Founder of DIRT - a positioning and brand messaging agency for AEC tech and construction firms. She has spoken for AIA, RIBA, Architizer, and Business of Architecture, and publishes one of the most-read newsletters in the architecture business space.
Connect with Aya Shlachter:
Email: [email protected]
Instagram: https://www.instagram.com/aya_shlachter/
LinkedIn: https://www.linkedin.com/in/ayashlachter/
Connect with Nikita Morell:
Email: [email protected]
Website: https://nikitamorell.com/
LinkedIn: https://www.linkedin.com/in/nikita-morell/