Many people struggle with articulating their values, but women, in particular, seem to have an exceptionally challenging time knowing their worth. We all know that parents have the most important job, but people don’t realize how this can translate to a resume or into a corporate environment. Do you want to know how you can confidently brand yourself? Well, join the conversation with our guest today, Michele Lando. 

Michele Lando is a certified professional resume writer, personal branding expert, and founder of Write Styles.  At the start of her career in recruiting, she noticed people struggling to articulate their value through an expertly crafted resume and professional appearance, which is how the idea for Write Styles was born. She is passionate about helping others present the best version of themselves both on paper and in person and works to help individuals create a perfect personal branding package. As a certified professional resume writer, Michele provides each client with individualized attention to advice on content optimization, resume review, and overall industry insight.

Tune in!

In This Episode, You Will Learn: 

[00:26] Episode intro and a quick bio of the guest
[02:25] Backstory behind Michele's passion for helping women build self-confidence
[04:51] Why Imposter syndrome is inevitable to everyone
[06:23] How Michele helps moms develop their self-confidence to get back into the workforce
[11:00] Focusing on the non-traditional work experience
[13:07] How women can transition back into the workforce
[15:07] How ten years of parenting experience can be compensated in the workforce
[17:40] Do women still show stigma and lack of opening up when transitioning?
[20:26] First steps in creating an effective personal brand and resume
[24:37] How Michele helps coaches refine their audiences
[37:28] Creating meaningful connections using your Linkedin resume
[33:19] Do you believe in the law of attraction?
[35:52] Meaning of an effective ‘personal branding.’
[44:16] How to get in touch and connect with Michele
[44:48] Episode wrap-up and calls to action 

Notable Quotes

• When we are presenting ourselves to opportunities or even to the world, it has everything to do with confidence.
• No one is immune to Imposter syndrome. 
• Parenting is the hardest job for every woman.
• There is always going to be someone with prejudice against anything you try to do.
• Your mode of messaging and communication depends on your target audience.
• The more you are clear on your audience, the more powerful messaging can be.
• Consistency builds trust.

Michele Lando

Website: https://writestylesonline.com/
Instagram: https://www.instagram.com/writestyles/
Twitter: https://twitter.com/michele_lando
Facebook: https://web.facebook.com/writestylesonline/
LinkedIn: https://www.linkedin.com/in/michelelandoburns

Susan Hum, The LoveHacker

Website: https://www.susanhum.com
LinkedIn: https://www.linkedin.com/in/susanhum/
Instagram: https://www.instagram.com/susanthelovehacker/
Facebook:  https://web.facebook.com/groups/steelrosemovement
YouTube:  https://www.youtube.com/channel/UCjh9Wy0Wdi7_Wuh0LFFMvhQ