We've been told to 'fake it till you make it' and repeat positive affirmations, but research shows this confidence advice often makes things worse—especially for people who need it most. I'll share why my own attempts at confidence-building spectacularly failed, what the science says about real versus fake confidence, and the counterintuitive strategies that actually work. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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