In this episode of The Conscious Marketer, Megan sits down with Sharon, Jazmyne, and Guada to unpack one of the trickiest dilemmas in modern marketing: knowing when to join a social media trend and when to skip it. From Taylor Swift inspired content waves to the Barbie pink brand takeover, we explore why so many trend jumping posts feel interchangeable and what it takes to stand out with intention.

Together, we break down the difference between trend participation that adds value versus trend participation that adds noise, and we dig into how AI accelerates both creativity and sameness. You will hear examples of brands getting it right, including Spotify Wrapped and Duolingo, plus a behind the scenes look at how the Avenue team evaluates cultural moments before hitting "post."

We also share a simple, practical framework to help you decide whether a trend aligns with your mission, your audience, and your brand voice so you can show up with purpose instead of pressure.

To wrap it up, our "Trending on Our Avenue" segment dives into the pop culture moments catching our attention this week, including Gap's Katseye campaign, Taylor Swift engagement buzz, and The Summer I Turned Pretty, and what they signal for conscious marketers.

If you have ever wondered how to cut through the noise without getting swept up in it, this episode is for you.