In this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue's commitment to responsible, values-aligned marketing.

The team shares practical tips for greener AI use, such as batching prompts, reusing drafts instead of regenerating them, and building a prompt library to avoid unnecessary compute power. They also highlight organizations leading in sustainable AI innovation and talk about how marketers can balance new technology with environmental responsibility.

In this week's "Trending on Our Avenue" segment, the team discusses recent creative marketing that genuinely influenced them. The episode closes with a simple framework for greener AI: be intentional, be efficient, and be transparent.

If you want to use AI smarter while honoring your sustainability values, this episode offers inspiration and easy ways to start.