Have you ever visited a brand’s website, then their mobile app, and felt like you were dealing with two completely different companies? Or perhaps received an email promotion for a product, only to find it’s not available when you visit the store? These frustrating experiences highlight a critical gap in many businesses’ marketing approaches today.

In a world where customers interact with brands across dozens of touchpoints, maintaining a consistent, seamless experience has never been more challenging—or more important. This is where the consistency principle in omnichannel marketing becomes your secret weapon.

Full Article: https://ecommercepsychology.com/the-consistency-principle-in-omnichannel-marketing/

Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite

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