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The Constant Testing Cycle: What ASO Truly Entails with Ryan Kelley
Looking for the latest ASO hacks? In this post, the truth comes out about ASO and how to use it to create successful apps. Get the REAL breakdown on ASO and getting traffic to your apps.
Ryan Kelly is an ASO specialist and mobile marketing professional. He currently does business development for Gummicube, a provider of App Store Optimization services and App Store Intelligence software.
Meet-up with Ryan and other ASO and app gurus at our live events.
On top of being very active in the Bluecloud community, Ryan has worked on over 1000 optimization campaigns, ranging from indie titles to major market releases. He is a big believer in mobile growth and CONSTANT testing of optimization strategies. He's released over 100 apps and garnered over half a million downloads, and that was before he was hired by Gummicube.
Scroll down to download my interview with Ryan and learn how to use ASO to make a huge impact with your apps.
Ryan stresses the importance of data, analytics and constant testing.
Hacks Ryan DOES recommend and use to pump up his ASO:
* Starting with keyword research – Research conducted before developing or launching an app.
* Creating a keyword matrix – Keyword phrases used to target specific search inputs.
* Hyphenating – Hyphenating keywords to populate more than 1 word.
* Keyword stuffing – Using every single character in the keyword field.
* Misspellings – Ranking for misspelled keywords.
* Relevancy – Indexing for keywords that are relevant to the keywords you're targeting.
* WWDC algorithm changes – A popular time for Apple to release algorithm changes.
* Focusing on your home market first – Creating an app with your territory/demographic in mind.
* Responding to reviews on Google Play – Helps boost app indexing.
* Other – Review prompts, the use of a thesaurus, having a support email, website, analytics…
Hacks Ryan DOES NOT recommend using:
* Partial/Complete rank – Playing off the coattails of popular apps that have no relevancy to yours.
* Bot indexing – Increasing the index of specific keywords by using bots to search the App Store.
* Buying reviews – Purchasing fake or bot reviews.
There's always going to be people cutting corners and looking for a quick way to get ahead. It's important to keep in mind that by cheating the system you are only hurting yourself and can even lead to banning your apps from the store (it happens more than you think).
In order to find success in ASO and push traffic to your app, nothing can be done haphazardly. It is paramount to do the research, study the data and choose your strategy wisely. Everything from icons and Facebook ads, to testing screenshots, recording a preview video and writing the app description. Plus, the ever challenging task of choosing keywords.
“You have to test every theory – every possible way you can gain leverage. Nobody knows the algorithm for the App Store or the Google Play Store, nor will they. It's just making an educated guess.”
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Looking for the latest ASO hacks? In this post, the truth comes out about ASO and how to use it to create successful apps. Get the REAL breakdown on ASO and getting traffic to your apps.
Ryan Kelly is an ASO specialist and mobile marketing professional. He currently does business development for Gummicube, a provider of App Store Optimization services and App Store Intelligence software.
Meet-up with Ryan and other ASO and app gurus at our live events.
On top of being very active in the Bluecloud community, Ryan has worked on over 1000 optimization campaigns, ranging from indie titles to major market releases. He is a big believer in mobile growth and CONSTANT testing of optimization strategies. He's released over 100 apps and garnered over half a million downloads, and that was before he was hired by Gummicube.
Scroll down to download my interview with Ryan and learn how to use ASO to make a huge impact with your apps.
Ryan stresses the importance of data, analytics and constant testing.
Hacks Ryan DOES recommend and use to pump up his ASO:
* Starting with keyword research – Research conducted before developing or launching an app.
* Creating a keyword matrix – Keyword phrases used to target specific search inputs.
* Hyphenating – Hyphenating keywords to populate more than 1 word.
* Keyword stuffing – Using every single character in the keyword field.
* Misspellings – Ranking for misspelled keywords.
* Relevancy – Indexing for keywords that are relevant to the keywords you're targeting.
* WWDC algorithm changes – A popular time for Apple to release algorithm changes.
* Focusing on your home market first – Creating an app with your territory/demographic in mind.
* Responding to reviews on Google Play – Helps boost app indexing.
* Other – Review prompts, the use of a thesaurus, having a support email, website, analytics…
Hacks Ryan DOES NOT recommend using:
* Partial/Complete rank – Playing off the coattails of popular apps that have no relevancy to yours.
* Bot indexing – Increasing the index of specific keywords by using bots to search the App Store.
* Buying reviews – Purchasing fake or bot reviews.
There's always going to be people cutting corners and looking for a quick way to get ahead. It's important to keep in mind that by cheating the system you are only hurting yourself and can even lead to banning your apps from the store (it happens more than you think).
In order to find success in ASO and push traffic to your app, nothing can be done haphazardly. It is paramount to do the research, study the data and choose your strategy wisely. Everything from icons and Facebook ads, to testing screenshots, recording a preview video and writing the app description. Plus, the ever challenging task of choosing keywords.
“You have to test every theory – every possible way you can gain leverage. Nobody knows the algorithm for the App Store or the Google Play Store, nor will they. It's just making an educated guess.”