In this episode of Membership IQ, host Sarah Sladek sits down with Christy Beatty, Vice President of Chapter Services and Member Engagement at the Associated General Contractors (AGC). Christy discusses the pressing challenges facing the construction industry—chiefly workforce shortages and generational shifts—and how AGC is adapting to meet member needs in a rapidly changing environment. She emphasizes the growing importance of workplace culture, onboarding, and retention strategies to attract and keep younger generations like Gen Z. The conversation also explores AGC’s digital transformation and embrace of virtual engagement, the shift from traditional member services to becoming a problem-solving business partner, and the organization’s adoption of the Entrepreneurial Operating System (EOS) to create clarity, accountability, and strategic focus. Ultimately, the episode highlights how associations must evolve to stay relevant, innovative, and impactful.