This episode highlights the Sherwin-Williams' Construction Solutions process, a strategic shift from merely selling coatings to becoming a consultative partner in large-scale construction, particularly for EV battery and semiconductor facilities. This approach, spearheaded by Jacob Allard and Joseph Windover, emphasizes "Paint-as-a-Process" to deliver quantifiable benefits like safer, faster, and simpler project execution through optimized coating applications, such as off-site fireproofing. The initiative focuses on building high-level relationships with owners and general contractors to influence design and construction processes, ultimately leading to repeatable sales and significant financial impact for both Sherwin-Williams and its partners, as tracked through a dedicated Salesforce CRM strategy and various performance metrics.