This week on Revenue Rehab, our host Brandi Starr is joined by Sunny Dublick, the award-winning marketing specialist and founder of Sunny Dublick Marketing.  

Sunny Dublick, a marketing revolutionary from New Jersey, has an impressive career spanning over 15 years with high-profile clients like the Philadelphia 76ers and Hanes brands. Known as the pink starburst of marketing experts, Sunny creatively bridges the art and science of marketing to grow authentic brands. Beyond marketing, she's an avid painter and self-proclaimed taco fanatic. 

In this episode, Brandi and Sunny delve into the often-overlooked realm of consumer behavior and research in marketing. They explore how understanding consumer motivations doesn't have to be daunting, expensive, or exclusive to major brands. Tune in as they discuss how CMOs can reconnect with consumers despite technological advances increasing the gap, and provide actionable insights to reignite creativity in marketing strategies. 

Bullet Points of Key Topics + Chapter Markers: 

Topic #1 Understanding Consumer Behavior in Marketing [04:57] 

Sunny Dublick emphasizes the underutilization of consumer research in marketing strategies. She argues that marketers have access to vast amounts of data on what consumers do, but not enough on why they do it. "You kind of see these major companies, these major brands like the Coca Cola's, the Apples of the world, and you think that those are the kind of brands and companies it's reserved for and it's not true at all." Dublick highlights the need for marketers to get closer to consumers through methods like surveys and interviews to bridge the gap created by increased automation. 

Topic #2 The Disconnect Between Marketers and Consumers [05:46] 

Sunny highlights a critical issue: marketers being more distant from consumers than ever before. "I mean, I think we opened the floodgates when it came to digital advertising. It was one of those things that all of a sudden it was accessible to anybody." She discusses how digital marketing's vast reach has led to a scenario where consumers are bombarded with irrelevant marketing messages, resulting in burnout and disconnection. 

Topic #3 Inspiring Creativity in Marketing [06:11] 

Sunny expresses a desire for marketers to reinvigorate creativity in their approach, moving away from formulaic strategies. She says, "I would just do jumping jacks if I was able to inspire people to think more different about how it is that they perceive their current marketing efforts and to get more creative." Dublick asserts that the best marketing aligns deeply with understanding consumers, thereby letting creativity and innovation guide the messaging. 

What’s One Thing You Can Do Today 

Sunny's 'One Thing' is to engage in genuine conversations with your customers to understand their lives beyond your product or service. "Just ask them about their lives, their process, why they've chosen you over others. Focus on an open, candid conversation about what their lives are like and how your product or service fits into that." This approach helps to create a more authentic connection and provides insight that can enhance your marketing strategies. Start by reaching out to one customer for a conversation, focusing on understanding their perspective and needs, rather than just promoting your business. 

Buzzword Banishment 

Sunny’s Buzzword to Banish is a phrase, ‘work smarter, not harder’. Sunny feels this phrase immediately comes across as an insult, implying inefficiency or poor time management. She believes it's a smoke and mirror type phrase that is essentially meaningless unless accompanied by practical advice to improve efficiency. 

Links: 

• LinkedIn: https://www.linkedin.com/in/sunnydublick/ 

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