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The Consumer Expectations that Southern Corporations Built
This is a free preview of a paid episode. To hear more, visit skippedhistory.substack.com
Professor Bart Elmore (the Ohio State University) traced the environmental history of five southern companies—Coke, Walmart, FedEx, Delta, and Bank of America—before reflecting on how they’ve come to shape consumer expectations today.
Professor Elmore is the award-winning author of Citizen Coke: The Making of Coca-Cola Capitalism; Seed Money: Monsanto’s Past and Our Food Future; and coming very soon, Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet. Professor Elmore’s newest book was the subject of our conversation.
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By Ben TuminThis is a free preview of a paid episode. To hear more, visit skippedhistory.substack.com
Professor Bart Elmore (the Ohio State University) traced the environmental history of five southern companies—Coke, Walmart, FedEx, Delta, and Bank of America—before reflecting on how they’ve come to shape consumer expectations today.
Professor Elmore is the award-winning author of Citizen Coke: The Making of Coca-Cola Capitalism; Seed Money: Monsanto’s Past and Our Food Future; and coming very soon, Country Capitalism: How Corporations from the American South Remade Our Economy and the Planet. Professor Elmore’s newest book was the subject of our conversation.