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In this episode of Data Talks, Wolfgang speaks with Kirti Singh, Chief Insights Officer at Procter & Gamble, about what it truly means to be consumer-first in a company that serves more than 5.5 billion people worldwide.

Kirti reflects on her 30+ year global career spanning India, China and the United States, and how her very first day at P&G, spent inside a consumer’s home, shaped her philosophy on leadership and growth.

The conversation explores:

• How P&G drives market growth, not just market share
• The rise of emerging markets and generational change
• Why “Data Is Human” and what that means in the age of AI
• How Human + AI is reshaping the analytics profession

A powerful discussion on insight, global leadership and the future of consumer-driven strategy.

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Data Talks is produced by World Data Lab, bringing global data to life through insights, conversations, and stories that matter.