Glenn Watford from Franchise Buyers knows a thing or two about reinvention. After years in the magazine world, he recognised early that traditional media was shifting — and he made a bold pivot into content marketing long before it became the go‑to strategy for small businesses. That early adoption gave him a front‑row seat to what works, what doesn’t, and how small businesses can use content to build trust, attract customers, and grow sustainably.

In this episode, Glenn shares the lessons he’s learned from helping countless businesses tell their stories more effectively. He breaks down the fundamentals of content marketing in a way that’s practical, achievable, and perfectly suited to small business owners who don’t have huge budgets or marketing teams. From understanding your audience to creating content that actually converts, Glenn offers clear, actionable insights that can transform the way you approach your marketing.

If you’ve ever wondered how to make content marketing work without burning out or breaking the bank, this conversation is packed with the guidance you need.