Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets.

In this episode of The CMO Show, Debra Taylor, Partner at Deloitte and former journalist, unpacks the content crisis. In a world where AI agents are becoming the primary interface for customer interaction, bad content isn't just inefficient, it's a strategic risk.

At the heart of this conversation is a crisis many brands are only beginning to confront. Bridging storytelling and systems thinking, Debra reveals how organisations still have a chance to reclaim control of their digital ecosystems.

From tackling content overload to preparing for agentic AI, Debra shares practical insights on how brands can become authoritative sources of truth. She unpacks the critical role of governance, the risks of misinformation, and why marketers must start curating content not just for people, but for machines.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

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