As recent events have demonstrated, we all need to be more sophisticated in how we reach our audiences, be it customers, members, stakeholders or the general public. During lockdown we’ve seen a shift in understanding and appreciation of online engagement but peoples’ tolerance for physical events being shoehorned into a webinar format will soon waiver. Post-pandemic, we cannot afford to not be innovative and so Andy Carrol joins us to explore ways in which we can be creative and authentic in our digital provision.