In this class we show you, as freelancers, how you can boost your visibility, increase your credibility, and ultimately land more clients by delivering high-value content through a whole variety of mediums including Facebook Live, podcasting, YouTube, or blogging. Our expert instructor today, Susan Weeks, will show you five steps to building a content marketing system within your freelance business.

Podcast Outline:

0:00 - Opening thoughts

1:01 - Introduction to Susan Weeks

3:02 - Susan talks about her podcast: “Stitchery Stories”

5:11 - Why Content Marketing is important for freelancers:

• 5:57 - Susan talks about her experience:
• • 8:01 - The importance of building your expert brand
  • 8:36 - Positioning yourself above the competition
• 10:41 - Craig talks about his experience.
• 11:59 - How content gives you opportunities to demonstrate your knowledge and what it’s like working with you

13:07 - Steps to setting up a Content Marketing strategy that will work:

• 14:23 - Where do you start?
• • 15:28 - Starting at the end - the buyer’s pathway

• 16:29 - Introducing the Five Steps:

 

• 17:08 - Step 1: Your journey ahead

• 20:13 - Step 2: You as the guide

• 21:31 - Step 3: How you’re going to help your prospects:
• • 21:49 - Different types of content
  • 22:30 - Repurposing content to suit different learning styles
  • 23:36 - A plug for podcasting
  • 25:03 - How content creation helps you find your “voice”

• 25:56 - Step 4: What do you need to make that journey

• 28:27 - Step 5: Build it - create your content
• • 29:20 - An example of creating content to attract people to your services
  • 31:48 - The benefits of giving away free content

• 34:32 - Action steps:
• • 34:35 - Start with the end in mind.
  • 34:53 - Decide what type of content you will deliver and how much you can sustain.

• 36:12 - How to connect with Susan

• 38:23 - Final thoughts

Resources and tools discussed in this episode:

• Connect with Susan on her website: https://podcastprogress.com/
• Susan’s video series: “Is a Podcast Right for You?” https://podcastprogress.com/videos/
• Stitchery Stories Podcast: https://www.stitcherystories.com/
• Content Channels
  • LinkedIn: https://www.linkedin.com/
  • YouTube: https://www.youtube.com/
  • Facebook Live: https://live.fb.com/
  • Instagram: https://www.instagram.com/