Many small teams publish one strong long-form asset and then leave the rest to chance. This episode walks a panel through the "repurpose relay": a repeatable system that converts a single pillar article, guide, or case study into a month of SEO posts, platform-ready social hooks, email sequences, sales snippets, and booking flows. Penny extracts keyword clusters and creates an SEO-friendly content map; Sonny crafts platform-specific hooks and a social calendar; Eva schedules publishing, meeting prep, and automated follow-up; Stan writes outreach snippets for partners and prospects; Rachel sets up promotional calls and booking links; Linda verifies brand and legal safety. We demonstrate a step-by-step workflow, share exact handoffs and prompt templates, and explain the practical business result—more consistent output, less founder time, and measurable traffic and lead lift. Listeners leave with a system they can run in under two hours.