Each communication or point of contact you have with your people will have a ripple effect on every subsequent interaction. A blog post from years ago - left to languish in the annals of Google - that has nothing to do with your current work - can tell a potential client all the wrong things about who you are and what you do NOW.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

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