Between Innovation Podcast

The Context Problem: Why AI Alone Won’t Transform Your Business


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In this episode, Joe and Kathy unpack the difference between individual AI use and institutional intelligence and why that gap is where real value is either created or quietly lost.

They open the showing talking about context, both the technical kind measured in tokens and context windows, and the human kind. Relationships. Systems. Strategy. The bigger picture most organizations are skipping as they chase speed and productivity.

From there, the conversation moves into what’s really happening inside companies right now:

  • Teams using AI in silos, creating more noise than clarity
  • Leaders optimizing for efficiency instead of value creation
  • A growing flood of “AI slop” that looks productive but lacks substance
  • A subtle but dangerous feedback loop where AI reinforces bad thinking instead of challenging it

Along the way, they explore what it means to move from AI as a personal productivity tool to AI as a coordinated, system-level capability. History has seen this before. When electricity replaced steam, nothing changed for decades until businesses reimagined how work actually happened. AI is at that same inflection point. The question for AI should be “What are we actually trying to solve—and how do we rethink our business around that?”

If you’re a leader trying to cut through the noise and figure out what actually matters, this episode is your invitation to slow down, zoom out, and start thinking again.

Special thanks to George Sivulka and his Substack post that provided much of the fodder for this conversation. https://substack.com/home/post/p-190627679

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Between Innovation PodcastBy Switch Innovation Lab