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The Contractor’s Guide to Marketing That Actually Works
Today, Danielle Putnam, CEO of The New Flat Rate, sits down with Brennen Smith, Fractional CMO and founder of Compass Fractional, to unpack how contractors can stop wasting marketing dollars and start building strategies that actually drive revenue. From identifying “revenue levers” and constraints, to uncovering hidden cash flow in open estimates, Brennen explains how service businesses can think beyond quick fixes and set themselves apart in a crowded market. Whether you’re tired of guessing where to spend your ad budget, or you want a long-term plan that matches your company’s culture and vision, this episode is packed with practical takeaways you can put into action right away.
Social Media Links:
TNFR- https://www.instagram.com/thenewflatrate
TNFR- https://www.facebook.com/TheNewFlatRate
TNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all
Compass Fractional- https://www.linkedin.com/in/smithbp/
YouTube
Compass Fractional- https://www.youtube.com/@Brennen_Smith
Links and Resources:
https://thenewflatrate.com/
https://compassfractional.com/
https://compassfractional.com/tools
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By The New Flat RateToday, Danielle Putnam, CEO of The New Flat Rate, sits down with Brennen Smith, Fractional CMO and founder of Compass Fractional, to unpack how contractors can stop wasting marketing dollars and start building strategies that actually drive revenue. From identifying “revenue levers” and constraints, to uncovering hidden cash flow in open estimates, Brennen explains how service businesses can think beyond quick fixes and set themselves apart in a crowded market. Whether you’re tired of guessing where to spend your ad budget, or you want a long-term plan that matches your company’s culture and vision, this episode is packed with practical takeaways you can put into action right away.
Social Media Links:
TNFR- https://www.instagram.com/thenewflatrate
TNFR- https://www.facebook.com/TheNewFlatRate
TNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all
Compass Fractional- https://www.linkedin.com/in/smithbp/
YouTube
Compass Fractional- https://www.youtube.com/@Brennen_Smith
Links and Resources:
https://thenewflatrate.com/
https://compassfractional.com/
https://compassfractional.com/tools