I spoke with Eric Hunter, the Director of Knowledge, Innovation & Technology Strategies at Bradford & Barthel, a California law firm. He is also the Executive Director of Spherical Models, a consultancy that focuses on spherical business models through innovations in big data, strategic pricing, predictive analytics, and social media. The Ark Group recently released his new book: “The Sherlock Syndrome, Strategic Success through Big Data and the Darwinian Disruption.” We discussed his inspiration for writing the book, its target audience, and the convergence of creativity and business models.