Jon Claydon joins our host Diane Helbig to discuss what marketers need to know to get the most out of influencer partnerships in the years ahead. Over the past several years, influencer marketing has experienced explosive growth as brands seek out creators to help them increase revenue, amplify reach, and target niche audiences—especially among young consumers. However, if the trend is going to keep up its meteoric rise, it needs to evolve to keep up with the marketing industry’s changing needs. 
As Chief Development Officer at Acceleration Partners, Jon leads strategic growth and corporate development initiatives for the agency. He joined Acceleration Partners through the acquisition of Streamline Marketing, which he founded and grew rapidly to one of the leading firms in the affiliate industry over seven years. Jon is a veteran of the partnership space where he has spent his entire career. Prior to founding Streamline he held positions at CJ Affiliate. 
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
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The Convergence of Influencer and Affiliate Marketing

Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig's goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.

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Welcome to a new episode of "Accelerate Your Business Growth," where we explore critical aspects of business operations and transactions, featuring insights from special guest Addison Adams, an expert in mergers and acquisitions. Today, Addison will guide us through the complexities surrounding buy-sell agreements, the intricacies of investor financing in manufacturing businesses, and the recent trends impacting mergers and acquisitions. We delve into the importance of adequate preparation, the valuation of businesses, and strategic considerations for business owners who might be thinking of selling. Whether you're aiming to gear up for growth, planning an exit strategy, or simply looking to stabilize your business for future transitions, this episode is packed with essential advice and realistic scenarios. Listen in as we uncover the vital steps to protect your business interests and maximize its potential value in the marketplace.
Attorney Addison Adams isn't just the founder of Adams Corporate Law – he’s California’s go-to voice on Mergers & Acquisitions. Addison's spent over two decades dedicated to closing deals across a range of industries. From formations & pivotal buyouts to navigating the nuances of VC financing, contract law & corporate governance, he brings stories, insights, & expert tips
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
**Strategic Business Planning for Longevity**: "And I would start at the end, which is, what is the end of this business? What's the future? Are we growing it in order to sell it, or are we growing it in order to just run it as a cash cow deep into our retirement?" — Addison Adams 00:12:18
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Maximizing Business Value

Welcome to another exciting episode of "Accelerate Your Business Growth," where we delve into the art and science of meaningful marketing with Pete Steege. In this episode, Pete shares his invaluable insights on how small businesses can amplify their marketing impact by focusing on authenticity, intention, and perseverance. We explore the three marketing superpowers every small business owner should embrace and discuss the common pitfalls to avoid in order to engage in truly effective marketing. 
Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch. Pete helps B2B business owners apply the power of meaning to grow their businesses.  
 If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
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The Unbeatable Power of Marketing with Meaning

Welcome back to "Accelerate Your Business Growth"! In today's episode, we have the pleasure of hosting Racheal Cook, an award-winning business strategist and the powerhouse behind "Promote Yourself to CEO" podcast and The CEO Collective. In this dynamic discussion, Racheal shares her insights on the significance of building authentic relationships for effective referral strategies, the advantages of white labeling, and the critical role of strategic partnerships in business growth. 
As an award-winning business strategist, Host of Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she's helped thousands of women entrepreneurs design predictably profitable businesses without hustle/ burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
Social Media Algorithm Insights: "They're gonna try to look at how can we figure out what content people want because every platform wants to keep people on that platform, and TikTok has nailed it when it comes to that." — Racheal Cook 00:28:50
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Growth Strategies Beyond Marketing

Welcome to another episode of Accelerate Your Business Growth! Today, we're diving into the often confusing world of taxes, particularly for small business owners and entrepreneurs. Our guest, Matthew Sercely, joins us to shed light on the vital distinctions between tax advisers, accountants, and lawyers, alongside offering actionable strategies for optimizing your tax situation. Matthew walks us through the advantages and drawbacks of various business entities, shares common tax mistakes, and reveals creative yet legal ways to reduce your tax bill. 
Matthew Sercely is a lawyer who has dedicated his practice to helping people learn more about how to legally reduce their taxes and provide peace of mind that you aren't doing anything that will likely annoy the IRS. He lives in the North Dallas Area but has clients all over the country. When not messing with the government, he spends time with his 3 children or reads, weight lifts, or goes camping.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 
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Unpacking Complex Tax Issues for Business Owners

Welcome to a brand new episode of "Accelerate Your Business Growth," where today we have the privilege of hosting Renee Warren, an award-winning entrepreneur and PR expert. Renee, founder of We Wild Women and host of the "Into the Wild" podcast, shares her insights on the critical framework for authority building she terms the "authority arc." Through our conversation, we explore the three pivotal components of this framework: rarity, reputation, and reach. Renee illuminates what it means to truly stand out in a competitive landscape, the gravitas of building a consistent and trustworthy reputation, and the long game of extending your reach within your industry.
Renée Warren, an award-winning entrepreneur and founder of We Wild Women, specializes in helping women-led businesses gain media exposure. She hosts "Into the Wild," a top 1.5% podcast providing advice from successful women entrepreneurs. With over 25 years of experience in marketing, PR, and entrepreneurship, Renée is an expert in building authority and Public Relations. Renee is the author of Get Covered. Outside work, she enjoys time with her sons, Crossfit, drumming, and quarterly retreats with her husband Dan Martell.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Building a Business Legacy: "People don't expect your time or your presence. They expect your standards." — Renee Warren 00:15:40
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The Convergence of Influencer and Affiliate Marketing

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