05.22.2023 - By Diane Helbig
Jon Claydon joins our host Diane Helbig to discuss what marketers need to know to get the most out of influencer partnerships in the years ahead. Over the past several years, influencer marketing has experienced explosive growth as brands seek out creators to help them increase revenue, amplify reach, and target niche audiences—especially among young consumers. However, if the trend is going to keep up its meteoric rise, it needs to evolve to keep up with the marketing industry’s changing needs.
As Chief Development Officer at Acceleration Partners, Jon leads strategic growth and corporate development initiatives for the agency. He joined Acceleration Partners through the acquisition of Streamline Marketing, which he founded and grew rapidly to one of the leading firms in the affiliate industry over seven years. Jon is a veteran of the partnership space where he has spent his entire career. Prior to founding Streamline he held positions at CJ Affiliate.
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