In the last episode, we introduced the role of the 'Conversation Partner': the person who helps to extract content and stories from the business owner.

The next step in the content creation process is then to analyse the conversation and determine what will be used where. I call this person the 'Conversation Analyst'...

Takeaways

• The conversation analyst's role is to distil meaning from information.
• Avoid editing during the initial analysis phase.
• AI can assist but should not replace human analysis.
• Timers can help maintain focus during analysis.
• The conversation analyst is a strategically important role if you want to create content that stands out

Chapters

03:12 The Role of the Conversation Analyst

08:01 Condensation: The Art of Highlighting Key Insights

12:00 Avoiding the Weeds: Staying Focused on Analysis

12:48 Tech in Analysis: The Role of AI

18:38 Balancing Human Insight and Technology

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/

To work with me as your Conversation Analyst, you can also check out Activate Your Podcast.