A conversation with a homeowner this week got me thinking.

We had agreed on a repair, signed the paperwork, and were ready to get the work done before rain moved in.

Then they wanted to wait.

When I asked why, they shared a bad experience they'd had with another contractor years ago.

It reminded me that a lot of roofing conversations aren't really about roofs.

They're about trust.

If you're a homeowner, I'd encourage you to tell your roofer what you're actually worried about.

The answer you get may tell you everything you need to know.

In this video I share the story and why I think it's a conversation more homeowners should have.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.poweracronym.com