One of the biggest changes in marketing and content creation has been a shift towards a 'conversation-first' approach. To create content in conversation requires a regular, ongoing chat with someone I call the 'conversation partner'.

In principle, the conversation partner can be anyone, but there's more to the role than meets the eye...

Takeaways

• Active listening is required!
• The conversation partner must be able to guide the conversation without dominating it.
• Recording conversations has become much easier.
• The conversation partner provides the human element in marketing.
• Anyone can become a conversation partner with practice.
• Record in as high quality as possible - plus some simple tips

Chapters

00:00: The Journey from Copywriter to Conversation Partner

03:18: The Role of the Conversation Partner

06:02: Podcasting and the Conversation Partner

13:46: Listening: The Key to Effective Conversations

13:52: Destination: Understanding the Purpose of Conversations

18:20: Recording: Capturing Quality Conversations

25:23: Recap and Reflections on the Conversation Partner Role

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/

To work with me as your Conversation Partner, you can also check out Activate Your Podcast.