How mature is your experimentation program, really?

In this episode of the Conversion Podcast – Coffee Break Edition, Matt is joined by Steph, Senior Consultant at Convergent, to discuss how companies can better evaluate and grow their A/B testing and digital experimentation programs using a new, evolved maturity framework.

They break down:

• The 5 stages of experimentation maturity (Reactive to Optimized)
• Why the classic “Packet” model needed an update
• Key dimensions of maturity: goals, delivery, culture, tools
• How to benchmark your team and set actionable growth goals
• Common pitfalls, including over-engineering and under-tracking

Whether you're just starting out or looking to scale your experimentation practice, this episode offers practical insights to improve velocity, volume, and value—and turn your testing program into a true growth engine.