Marketers used to live under the illusion that bigger profits could always be unlocked by uncovering the right combination of words. "If only I could create the ideal sales page, all by business problems would go away!"

Perhaps I'm giving copywriters a hard time. After all, finding the right words to move people at an emotional level is still the foundation of every sale. For the words and stories that matter, those words are more likely to come from a person, not a machine. Have a listen to this episode of the Story Systems podcast to learn:

• How the role of the copywriter has changed with AI
• How ANYONE can sit in the copywriter role, at least for a time
• Why big ideas are more valuable and scarce than ever
• How best to support your copywriter

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Get help - head to https://storysellinglab.co.uk/jumpstart-service/