The Copywriting Podcast

Video mentioned:

01:14 - Creative Strategy Isn’t Hard. It’s Just Misunderstood (ft. Thomas Just)

https://www.youtube.com/watch?v=tLMPqS2569w&t=3s 

[Masterclass] How I close Creative Strategy clients:

https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Kevin Just, you’ll discover…

• Why most advertorials quietly kill performance

  
  

• How to write body copy that closes the gap faster than your competitors

  
  

• Why hook rate is the wrong metric, and what the highest-spending controls optimize for

  
  

• And much more…

  
  

If you want to write ads that get the right people clicking before your competitors…

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

-------------------------------

Find Kevin Just here:

X: https://x.com/KevinTheJust

LinkedIn: https://www.linkedin.com/in/kevinjust/

[Masterclass] How I close Creative Strategy clients:

https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in your hooks decides who sticks around

You'll also discover…

• The LTV blind spot holding back 8 and 9-figure brands

  
  

• Why the way customers consume your product can matter more than your creative

  
  

• Why a higher CPA can be the smarter play when it brings in customers who stay

  
  

• And much more…

  
  

If you want to scale past the ceiling most brands and creative strategists hit…

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

-------------------------------

Find Thomas here:

LinkedIn: https://www.linkedin.com/in/thomas-just/ 

X: https://x.com/Thomas_the_Just

Copywriter Talent Sourcing: 

https://talent.copywriting.org

[Masterclass] How I close Creative Strategy clients:

https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Stephan vd Merwe, my business partner at Copywriting.org, we go over what actually separates a top 1% creative strategist application from the ones that instantly get rejected. 

You’ll discover…

• The CV mistake that gets applicants filtered out

  
  

• The compensation structure top brands use to poach 1% talent from smaller accounts

  
  

• How one copywriter re-negotiated his way to 5% of ad spend with a nine-figure brand

  
  

• And much more…

  
  

If you want to close bigger brands and get paid what you're actually worth…

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

Video mentioned:

(14:10) If You Don’t Understand Hooks, You Don't Understand Ads

https://www.youtube.com/watch?v=hLOjIb3xh28 

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[Masterclass] How I close Creative Strategy clients:

https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Fotis Chatzinicolaou, you’ll discover…

• The most important element to focus on when producing top of funnel ads

  
  

• Why "bad" copy sometimes performs better than A-list copy

   

• The Dan Kennedy method of coming up with net new winning ideas

  
  

• And much more…

  
  

If you want to stop guessing and start learning which ad formats are actually killing it right now…

This video is for you.

Enjoy.

--------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join my private email newsletter:https://list.copywriting.org

https://www.youtube.com/watch?v=t0CIwvQnVqg

[Masterclass] How I close Creative Strategy clients:

In this episode with Fotis Chatzinicolaou, we go over…

• The 80/20 hook principle behind million-dollar ads

  
  

• Why doom scrolling is one of the best research tools in creative strategy

  
  

• How one ad generated $1 million for a "hard mode" brand

  
  

• How smart brands buy back their strategist's time

  
  

• And much more…

  
  

If you want to start building ads that actually make brands money…

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

[Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqg

• Logan’s jump from email copywriting to creative strategy

• How to actually land clients without sending cold messages

• How to get into the copywriting playing field in today’s market

• And much more…

In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes…This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

-------------------------------

Find Logan Hobson here:

Instagram - https://www.instagram.com/loganhobby_/

Facebook - https://www.facebook.com/logan.hobby

Copywriting Launchpad:

https://www.skool.com/copywriting-launchpad/about 

[Masterclass] How I close Creative Strategy clients:

https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Nabeel Azeez, we go over…

- Why seeing copywriting as a video game will help you succeed faster than anything else

- How to know if you’re ready to start looking for clients

- The traits that instantly tell whether you’ll succeed with copywriting or not

- And much more…

If you want a clear roadmap for leveling up your copywriting career instead of guessing what to do next… 

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the shift into creative strategy and e-com, and what it takes to build a network that sends you deals without cold outreach.

You’ll discover…

- How Marcus went from $250K in debt to $20–25K/month

- The real definition of creative strategy

- Why being likable is better than any inbound funnel strategy

- The visual-first framework Marcus uses to lower CPAs on $80K/day ad accounts

- And much more…

If you want to know exactly where the money is moving in this industry and how to position yourself to catch it…

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

-------------------------------

Find Marcus Camenzuli here:

Facebook - https://www.facebook.com/mcamenzu

Join my private email newsletter:

https://list.copywriting.org

Find Mario Castelli here: 

Website - https://www.copycoders.ai/genesis-cba

YouTube - https://www.youtube.com/@LukeIha

In this episode with Mario Castelli, we go over:

- How Mario went from charging $297 to then charging $35K+ royalties

- How his AI ("Mario Bot") produced hundred million dollars for clients

- The most valuable asset you can have if you don’t want to work 12h/day as a freelancer

And much more…

If you want to learn the secrets to charging premium rates… 

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter:

https://list.copywriting.org

Find Adil Amarsi here:

Website - https://adilamarsi.com/ 

Instagram - https://www.instagram.com/adilamarsi/ 

In this episode with Adil Amarsi, we go over what creative strategy actually is, how to find the audiences nobody else is talking to, and why breaking into e-commerce copywriting is easier than most people think.

You’ll discover…

- How one repositioning turned a struggling German launch into €700k in sales, and later a $165M exit

- The translation move that can multiply your results

- If physical products are easier to sell than info or coaching

And much more…

If you want to walk into any client conversation and prove you can deliver…

This video is for you.

Enjoy.

-------------------------------

When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com