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In this conversation, Matt and I explore what it actually takes to build mastery over years, not months, and why most creators, copywriters, and marketers quietly sabotage themselves by optimizing for short-term validation.

If you’re serious about building skills, audience, and leverage that compound for decades, this interview will challenge how you think about progress.

Check him out:  @mattvsjapan 

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join my private email newsletter: https://list.copywriting.org

In this conversation, Andrew breaks down the realities of becoming a high-earning copywriter, from going beyond “just writing words,” to understanding audiences, offers, research, and the full ecosystem businesses operate in.

Once you hear how Andrew diagnoses businesses like a doctore, you’ll understand exactly why some copywriters become indispensable and others stay stuck writing commodity-level copy.

If you want to evolve from a writer into a revenue-driving strategic partner, this is the interview to study.

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When you're ready for the next level...

Get my proven copywriting systems (that have generated hundreds of millions) here:

https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.EmailDojo.com

Join Copy Systems and level up your copywriting skills:

https://www.skool.com/copysystems

What happens when one of the most respected copywriting minds on the planet sits down and explains how he actually thinks?

In this conversation, David Deutsch opens the hood on creativity, research depth, idea generation, and what separates copywriters who plateau, from the ones who become masters of the craft.

You’ll hear David unpack the hidden skills behind great copy, the mental models, the questions, the frameworks, and the perspectives that most writers never develop.

And you’ll see Matthew pull out insights David has NEVER shared publicly in this way before.

If you’re serious about becoming a world-class copywriter, this is one of those interviews you’ll want to watch more than once.

00:00 - Opening & How Great Copywriters Think03:00 - Curiosity & Asking Better Questions10:00 - Understanding the Product18:00 - Story, Emotion & Holding Attention26:00 - Generating Big Ideas & Creative Breakthroughs34:00 - Developing Taste: Editing, Rewriting & Discernment42:00 - Coaching, Collaboration & External Feedback50:00 - The Craft of Rewriting58:00 - AI & Creativity01:07 - Psychology, Persuasion & Why People Buy01:16 - Career Longevity: Becoming a Timeless Copywriter01:28 - Final Reflections & Where to Learn More01:42 - End

------------------------------

And when you're ready to take your business to the next level…

Join my private email newsletter:

https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

Join my private email newsletter: https://list.copywriting.org

With 47 years in the game, Bond shares all his best kept secrets he absorbed growing up in the Halbert household; from writing ads at the kitchen table to learning the psychology behind persuasion, and understanding how world-class copy is actually created.

If you’re a copywriter, marketer, or student of persuasion, this is a masterclass you’ll return to for years.

Go check out Bond Halbert!:https://bondhalbert.com/

00:00 - Growing Up Halbert

02:15 - Learning Copy as a Kid

06:30 - How World-Class Copywriting Actually Happens

10:45 - Attention, Editing & the Reality of Modern Readers

15:20 - Walking in the Prospect’s Shoes & Mining Real Insights

20:10 - The Boron Letters, Amazon Strategy & Smart Marketing Moves

26:40 - Psychology-Driven Headlines, Curiosity & Writing Systems

32:50 - Understanding Buyers, Risk, and the Hidden Forces Behind Decisions

38:05 - Great Conversations - Great Copy: Pattern Recognition & Ideas

44:40 - The Future of Copy, AI, and What Will Always Win

50:10 - Swipe Files, Models, and Thinking Independently as a Marketer

56:00 - Timeless Lessons for Copywriters Who Want Longevity

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And when you're ready to take your business to the next level…

Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Level up your copy skills now:https://www.skool.com/copysystems

In this episode we dive deep into the philosophy, creativity, and unconventional psychology behind Daniel’s writing. From why his emails feel “alive”… to how he creates characters, tension, and story worlds that keep readers addicted.

One of my favorite parts of this interview is what Daniel revealed about the real source of originality and why most writers never tap into it.

👉 If you want to write emails people can’t stop reading, watch this one end-to-end.

00:00 – Intro03:10 – Fiction, Characters & Worldbuilding07:45 – Email as Entertainment12:20 – Psychology, Curiosity & Story Loops17:00 – Why Most Writers Sound the Same22:15 – Originality & Creative Identity28:40 – Writing Fast vs Writing Well34:20 – Handling Criticism & Polarity40:10 – The “Daniel Throssell Effect”46:30 – Storytelling as Differentiation52:00 – Creativity & AI58:45 – Final Thoughts

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And when you're ready to take your business to the next level

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join the challenge here:https://vip.seanferres.com/bf-challenge?affiliate_id=4317337

In this conversation with Sean Ferres we dive into the data behind why Q4 is secretly the best season to land clients and how to use timing, psychology, and AI to your advantage.

One of my favorite parts of this interview is what Sean reveals about how you can turn your inbox into a client-signing machine, especially when everyone else thinks it’s a “slow season.”

If you want to learn how to close higher-value clients faster (and stay relevant in 2026), watch this one all the way through.

00:00 – Intro03:20 – Why Q4 Is Client-Signing Season07:00 – The Meta & AI Shift10:20 – Black-Friday Deliverability Chaos15:20 – The Reverse Outreach System20:40 – Hyper-Targeted Outreach24:00 – December Dynamics28:00 – Copywriter to Creative Strategist32:00 – The Rise of AI Ads37:30 – Deep Market Research with AI41:00 – The First-Mover Advantage44:30 – Becoming a Growth Partner47:10 – The 5-Day Challenge49:20 – Closing Thoughts

In this conversation with Tobias Allen we unpack what separates average marketers from great marketers. And how you can significantly increase your marketing skills to sell more of anything to anyone.

Contact Tobias: linkedin.com/in/tobias-allen-33230314a

------------------------------

And when you're ready to take your business to the next level…

Join my private email newsletter:

 https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):

https://www.CopyDojo.com

In this conversation with David, we break down what happens after you “make it” as a copywriter, and the shifts that you need to make in order to go from freelancer to business owner.

One of my favourite parts of this interview is what David revealed about how to make your work (and life) sustainable.

If you’ve ever hit a ceiling and wondered how to take your copywriting career to the next level, watch this interview all the way through.

Check out David's channel:  @davidgarfinkel2787 

00:00 – Intro: The Truth About “Copywriting Freedom”02:10 – When Success Feels Like a Ceiling05:40 – Balancing Creative Ambition with Business Reality08:20 – Systems, Discipline, and Buying Back Time12:10 – Lessons From Managing Teams and Scaling Work16:45 – Money, Clarity, and the Psychology of Growth21:10 – The Future of Copywriting in the Age of AI24:30 – Final Thoughts: Direction Over Hustle

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Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

What are the chances you get to interview THE Sean MacIntyre right here in Osaka, Japan.

Watch as he breaks down all the things he wishes he could’ve done differently at the beginning of his copywriting journey.

Check out Sean and the CopyThat crew:  @CopyThat 

Check out Sean's interview with Matthew on CopyThat:https://www.youtube.com/watch?v=gh5iM_3USbA

---------------------------------------------------------------

When you're ready for the next level…

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

Join the Copywriting Launchpad Here: https://www.skool.com/copywriting-launchpad

In this interview with Nabeel Azeez, we talk about the highest paying copywriting projects, how you can close them, and what to do to launch your copywriting career.

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Chapters:00:00 – Intro01:58 – What clients actually pay for in 202604:19 – The state of email copywriting09:12 – High-ticket projects16:10 – The industries quietly paying top dollar19:30 – AI-proof work23:17 – Why most writers plateau26:17 – How to position yourself for high-value clients29:39 – What “big-picture” copywriting actually looks like33:26 – Building trust and long-term client relationships37:59 – High paying projects42:46 – Copywriting Launchpad53:09 – High paying projects continued01:06:49 - Final thoughts and wrap-up

--------------------------------------

When you're ready for the next level…

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com