Welcome to "Lessons in Leadership," where we delve into transformative stories that challenge our understanding of success within organizations. Hosted by Ryan Fernandez, this episode questions the pervasive use of core values as mere buzzwords. Discover how genuine core values should differentiate and propel a business, rather than serve as hollow expressions.

The episode takes a critical look at typical organizational values like respect, integrity, and excellence, often termed "permission to play" values—bare minimums required to function in a business ecosystem. Learn how true core values are vital for creating a dynamic culture that differentiates businesses from their competitors.

We explore aspirational and accidental values, emphasizing the importance of revisiting and auditing these principles to ensure alignment with strategic goals. Highlighting the remarkable success of Southwest Airlines, the episode illustrates how three definitive core values—democratizing air travel, empowering employees, and fostering a culture of fun—led to unparalleled industry leadership.

As Ryan encourages a reevaluation of your organization's values, this discussion provides valuable insights into developing authentic and effectual core values essential for sustainable success. Tune in to reflect on your leadership strategies and to begin reshaping your company’s core blueprint.